2. The Challenge
How to bring a winning solution and turn Gamelto into an industry leader?
The mobile finance field has been marked in the past 5 years as holding a great promise for igniting a revolution in b-2-c solutions. However, the adoption process on behalf of the consumers has impeded turning the vision into reality. We were facing the following 4 main challenges at the project’s outset:
- Creation of a product solution that enables swift adoption among clients?
- Creation of a an optimal interface with the three chosen target audiences – banks, mobile operators, businesses and private customers?
- Creation of a friendly solution that will package the numerous opportunities available on the platform in an adequate and modular way? This solution should be used by different types of consumers in different countries – be they developed or developing.
- How to create an infrastructure that will also be suitable for future developments Services