Strategy Process

We make sense of systems, technology and people to create plans that drive business objectives and set our clients up for long term success.

Interested in reaching new audiences? Looking to expand and generate effective marketing activity? Planning to open up new sale funnels? Or perhaps to launch new products and services?

It doesn’t matter if you’re a leading international player or a small start-up company – let’s keep one thing clear: your clients spend most of their time in the digital sphere. They are online for work, for keeping up-to-date, for connecting, for socializing and, also, just for fun. That’s why you have to be there too.

The path of a successful project includes a methodological work process that ensures the quality and effectiveness of your product. This process deeply understands strategy, knows how to think like your clients and is familiar with the action channels. This work process then takes all the relevant information and translates it into an exact, direct action concept that will yield the maximum impact.

Our strategic process fulfills ALL of these things. So, where do we start?

 

 

Kick-starting

Kick-starting

It doesn’t matter if you’re a leading international player or a small start-up company – the most important thing is to understand your offering right away. Who are you addressing? What is your message? How do you help your clients or contribute to their lives and what is your competitive edge? We will help you better address these questions, thereby we will understand the bigger picture, confront the constraints together, assist you with the open-ended questions and will do the maximum for you to reach an effective solution that is right for you. A solution that will serve you in an optimized manner for a long time.
Examining the Target Audiences

Examining the Target Audiences

The digital environment enables a direct connection to your clients’ head, heart and fingertips. But first we have to fully understand them. Who are they? What are the groups they are divided into? What are the characteristics of each group? What are their consumption and usage patterns in the various digital platforms? Once these questions are answered, we will create personas of the key target audiences and employ them for fine-tuning your decision making processes. Together we shall see how typical users will use the product, and collaborate to optimize the concept and user experience. This will enable us to ensure that each of the target audiences will feel that you’re there especially for them.
Market Research and Competition

Market Research and Competition

Our point of departure is the competitive environment. The digital space enables eliminating advantages such as size, seniority, or strength attached to a brand, offering many opportunities to recreate your brand. We shall explore the existing activity in Israel and abroad in order to thoroughly understand the reality experienced by your clients. We will examine the effectiveness of your product or presence, and find what can be optimized and what should be recreated. We’ll come up with new features to expand customers’ experience and turn them from “customers” to “your customers”
Trends and Advanced Solutions

Trends and Advanced Solutions

You know your customers and you know exactly what interests them. But their reality is changing at breakneck speed. New trends appear daily, new tools are developed and rapidly launched onto the market and the digital experience therefore changes at a dizzying pace. We know one thing for sure - tomorrow everything is going to look different. We are here to build digital platforms that will be ready for the challenges of tomorrow. Our specialty is in offering far reaching solutions, such that bring into play the knowledge, the ideas and the concepts you need for the business challenges that lay ahead. Our expertise will enable you to position and reposition yourself and face the market in the most upbeat and updated manner. Our solutions are accurate, effective and              enable you to be on top of your digital game.
Cross- Platform Overview

Cross- Platform Overview

Website, application, social activity or a smart TV app? Many new opportunities await for you to connect with your customers. The question is, which platforms to utilize, what is right for each platform, and how to create a pleasant and continuous brand experience at each contact point. We will help you build the entire digital picture in order to enable an effective meeting point with your customers wherever they are. Taking into consideration your every need and varied experience.
Alternative Actions

Alternative Actions

Identifying strategic alternatives for the project’s digital environment . once we set the criteria that is most accurate for your need we compare it with the changing needs of your company, prioritize and examine the advantages and shortcoming s of each of these alternatives
Solution

Solution

Recommending the desired strategy, translating the insights into action, implementing them your activity in the various segments… and, we’re ready for execution